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01 Nov 2018 Press Release

Coca-Cola FEMSA announces Chief Financial Officer succession plan

Mexico City, Mexico, November 1, 2018 – Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (“Coca-Cola FEMSA”, “KOF” or “the Company”), the largest Coca-Cola franchise bottler in the world by sales volume, announced today that Hector Treviño Gutierrez, has decided to retire effective December 31st, 2018, after serving as Chief Financial Officer of KOF for more than 25 years and with an overall career in FEMSA of more than 37 years. 

The Board of Directors of the Company has elected Constantino Spas to serve as Chief Financial Officer for Coca-Cola FEMSA, effective January 1st , 2019. 

Constantino joined the Company on January 1st , 2018 as Strategic Planning Officer. He has more than 25 years of experience in the food and beverage sector, with a demonstrated track record in companies such as Grupo Mavesa and Empresas Polar in Venezuela; Kraft Foods, SAB Miller in Latin America, and Bacardi, where he served as VP Managing Director for Mexico and then for Latin America and the Caribbean.

Constantino will work alongside Hector to ensure an orderly and seamless transition of CFO duties

“Hector Treviño, was appointed CFO in 1993, year of KOF’s Initial Public Offering and listing in the Mexican Stock Exchange and in the New York Stock Exchange; and since then, Hector, has deeply contributed to the evolution and value creation of the business, playing a fundamental role in driving profitable growth throughout the years. His work ethic and financial discipline are a legacy that will continue to be a part of our core values for many years to come.” said John Santa Maria Otazua, Chief Executive Officer of the Company, and added: “Constantino is an experienced officer with proven results across different beverage categories; his strategic focus and talent make him an excellent successor to Hector.”


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    • b

      • Bottle Plant

        The PET Plant Bottle is a bottle made from the combination of traditional PET and materials extracted from plants. These bottles reduce dependence of non-renewable resources like oil; they are completely recyclable and help reduce the carbon footprint.

    • c

      • Carbonated beverage

        Refreshing liquid made with carbonated water, also known as soda, with or without flavoring that contains carbon dioxide, which bubbles when the beverage is opened or is depressurized.

      • Consumer

        Person who consumes Coca-Cola FEMSA’s products.

      • Consumption per Capita

        The number of eight-ounce servings consumed per person per year in a specific market. To calculate the per capita consumption, the company multiplies its unit case volume by 24 and then divides it by the total number of population.

      • Customer

        Retail outlet, restaurants or other establishments that sell or serve the company's products directly to consumers.

    • e

      • Energy Drinks

        Non-alcoholic beverage with stimulating properties that offer consumers regenerative fatigue and exhaustion, while increasing mental ability.

    • f

      • FEMSA

        Is a leading company that participates in the beverage industry operating as Coca-Cola FEMSA, the largest public bottler of Coca-Cola products in the world, and in the brewing industry being the second largest shareholder of Heineken, one of the leading brewers in the world with presence in more than 70 countries. In retail trade, FEMSA participates with FEMSA Comercio, branch that operates in various chains of small format, highlighting OXXO as the largest and fastest growing chain in Latin America. All this supported by a Strategic Business area.

    • i

      • ISO

        International Organization for Standardization, responsible for creating standards or international regulations.

      • Isotonic beverage

        This category is consumed before, during and after exercise. Sport drinks main target are high performance athletes that need to replace minerals they lose through sweat, besides of contributing to metabolize carbohydrates and energy.

    • k

      • KOF

        Name which Coca -Cola FEMSA is listed on the Stock Exchange.

    • n

      • Non-carbonated beverages

        Grouping category containing all of our non-carbonated products.

    • p

      • PET

        Poly Ethylene Terephthalate commonly abbreviated as PET, is the most common type of plastic that has the characteristics of being flexible, lightweight and plus it is harmless to people’s health and very friendly to recycle.

      • Positive transformation

        In Coca-Cola FEMSA we understand the need of meeting the challenges of the environment through responsible and consistent practices that allow us to focus efforts and ensure the achievement of our goals. This process also has as main objective of improving the efficiency and effectiveness of our company, develop and strengthen our capabilities and continue to evolve our culture.

    • s

      • Serving

        Measurement unit equal to 8 fluid ounces.

      • Sustainability

        In Coca Cola FEMSA, this term is understood as the simultaneous generation of economic, social and environmental value through responsible and consistent business practices that allow us to positively transform our environment. Also, create initiatives focused on the availability of drinking water in our communities, as well as proper management of waste and recycling, development of processes and friendly packages to the environment, and finally, reforestation and minimization of energy use in our value chain and mitigation of the effects in climate change.

    • t

      • The Coca-Cola Company

        Established in 1886, The Coca-Cola Company is the world's largest beverage company, refreshing its consumers with more than 500 brands of soft drinks and non-carbonated beverages. The Coca-Cola Company headquarters are located in Atlanta, with local operations in more than 200 countries around the world.

    • u

      • Unit Case

        Measurement unit equivalent to 24 8-ounce servings.

    • v

      • Values

        Ideals shared by members of the company that determine what is acceptable and what is not. Therefore, we provide parameters for decision-making and performance of the company as well as criteria to evaluate the performance of each one of the mentioned before.