Message from our CEO
“Today, Coca-Cola FEMSA is evolving to capture the next wave of growth. We ignited an organizational transformation to create a leaner, more agile, and efficient company, while focusing on our core strategic capabilities through centers of excellence in the areas of commercial, supply chain, and IT innovation. Despite the challenges that we face going forward, we are confident that each of our operations will continue delivering solid results, enabling us to create sustained economic, social, and environmental value for all of our stakeholders."

History
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1993
Appointment of Alfredo Martínez Urdal as CEO of Coca-Cola FEMSA.
Initial public offering of Coca-Cola FEMSA in the Mexican and U.S. stock markets.
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1994
Acquisition of a majority equity stake in the Buenos Aires operation.
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1997
Introduction of handhelds and pre-sale in more than 90% of the routes in Mexico and Buenos Aires.
Acquisition of the remaining equity stake of the Buenos Aires operation.
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1998
Installation of first four lines in the Toluca plant in Mexico.
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2000
Appointment of Carlos Salazar as CEO of Coca-Cola FEMSA.
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2002
Launch of 2.5-liter returnable PET presentation for Coca-Cola in Mexico.
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2003
Acquisition of Panamco extended KOF’s geographic footprint to 9 countries in Latin America.
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2004
Construction of one of the largest PET recycling plants in the world in partnership with The Coca-Cola Company and ALPLA.
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2006
Expansion of our portfolio with the Hi-C brand in Central America.
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2007
Launch of Coca-Cola Zero in Argentina, Mexico, and Brazil.
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2008
Acquisition of Jugos del Valle in partnership with The Coca-Cola Company.
Acquisition of Refrigerantes Minas Gerais in Brazil.
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2009
Acquisition of the Brisa water business in Colombia together with The Coca-Cola Company.
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2010
Acquisition of Matte Leão in partnership with The Coca-Cola Company.
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2011
Acquisition of Estrella Azul in Panama together with The Coca-Cola Company.
Inclusion of Coca-Cola FEMSA in the BMV Sustainability Index.
Mergers of Grupo Tampico, Grupo CIMSA, and Grupo Fomento Queretano in Mexico.
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2012
Integration of Santa Clara in Mexico through Jugos del Valle.
Launch of FUZE tea across Latin America.
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2013
Acquisition of Fluminense and Spaipa franchises in Brazil.
Merger of Grupo Yoli in Mexico.
Acquisition of 51% of Coca-Cola Bottlers Philippines, Inc.
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2014
John Santa Maria was appointed CEO of Coca-Cola FEMSA.
Started production at the new Itabirito plant and opened a new mega-distribution center in São Paulo.
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Started production at the Tocancipá plant in Colombia.
2015
Acquisition of VerdeCampo through Leão Alimentos e Bebidas in Brazil.
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2016
KOF and The Coca-Cola Company have reached a new, broad cooperation framework
Coca-Cola FEMSA successfully closes the acquisition of Vonpar in Brazil
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2017
Acquisition of ADeS together with The Coca-Cola System.
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2018
We closed an agreement with The Coca-Cola Company for the acquisition of 100% of the franchises Alimentos y Bebidas Atlántida S.A. (“ABASA”) y Comercializadora y productora de Bebidas Los Volcanes S.A. (“Los Volcanes”) in Guatemala.
Acquisition of Montevideo Refrescos S.R.L (MONRESA) in Uruguay
